The Wic. Blog

From Cupcakes to Candles: My Journey to Wic Candle Co.

My name is Carmel and I am the Founder of Wic Candle Co.

I thought I’d give you a little insight into my journey and what led to creating Wic Candle Co, our Wellness and Wanderlust boxes.

Let me take you on a little journey through my world.

Prior to starting Wic Candle Co. I had a passion for creating delectable desserts—picture cupcakes and chocolates—and setting up themed dessert tables for a variety of different special occasions.

My work was never just about mixing ingredients; for me, it was all about creating moments that brought joy to countless satisfied customers. This sweet adventure laid the foundation for my deep passion: crafting immersive and delightful experiences that make an impact.

But when the whole Covid-19 situation hit, it was like a game-changer. Suddenly, people couldn’t gather and celebrate like they used to. And you know what that meant for my dessert business? It hit a big pause button.

It was a bit of a tough spot, I won’t lie. With celebrations on hold, my business took a hit. 

But you know what they say about challenges—they open the door to new opportunities. So, in the midst of all that, I had this lightbulb moment. What if I could bring a different kind of joy, a vibe of exploration right to people’s homes?

And that’s how Wic Candle Co. came to be. It was my way of adapting, finding a new rhythm when the usual celebrations hit a roadblock. It’s like a journey of scents and stories that can light up your space and maybe even transport you to a different place, even if it’s just in your mind. So, in a weird way, out of a pause came this exciting new venture.

Wic Candle Co. has always been more than just candles to me; I envision it as a conduit, bringing travel essence to your space effortlessly. My realisation? Let’s make exploring new destinations as easy as striking a match.

But the enchantment goes further. Acknowledging travel as a mindset, we infused wellness into our boxes. Each edition isn’t just an escape but a journey enriched with cultural nuances.

From candle-lit inspiration to now, where we share warmth, stories, wellness, and culture, I invite you to join our cultivated adventure.

Carmel x
Wic Candle Co.